The “Four Core Elements” as a Measuring Instrument: From Simplicity to Complexity in Tourist Destination

An adequate image of a tourist destination is key instrument to attract tourists who will contribute the development and economic growth place. The objective this study analyze formation measure image. It contains novel analysis which breaks down heterogeneous aspects traditionally included in cognitive dimension into factors that provide more in-depth knowledge it. A model used related corporate companies abroad. exploratory factorial structural equation are test hypotheses formulated. sample consists 409 questionnaires submitted citizens South Korea. new scale proposed, including four basic elements essential for any destination. They serve as basis diagnosis competitiveness same, facilitating action on them their improvement. Additionally, scale, known core elements, enables measurement be standardized.